Worldcon 75

The 75th World Science Fiction Convention, 9-13 August 2017, Messukeskus, Helsinki, Finland

Advertise with Worldcon 75

Worldcon 75 will be held in Helsinki, Finland, from 9 to 13 August 2017. The World Science Fiction Convention (Worldcon) is one of the most important annual gatherings of science fiction and fantasy literature enthusiasts. First held in 1939, Worldcon now attracts 3,000–10,000 members each year. In Helsinki we expect 4,000–5,000 visitors, most of whom will arrive from the USA and Great Britain, and the rest from Europe, Australia and Japan. More than 4,000 science fiction fans from all over the world have already purchased their memberships for the convention, including 1,100 Finns.

In addition to fans, Worldcon is attended by professionals, including writers, artists, publishers, agents, journalists, and literary critics. Besides our Guests of Honour we expect more than 100 professional writers to attend our convention.

Members of Worldcon 75 receive a number of publications (please see the list), most of which will be presented to members on arrival at the convention, and some of which are also, or exclusively, published online. These publications are an excellent opportunity to reach an audience of highly committed and well connected science fiction and fantasy fans – an international grouping with interests across literature, science and culture.


Souvenir Book

The Souvenir Book is an A4, 150–200 page full-colour publication, which will be presented to all attending members. The distribution of this publication will be 4,500–5,000. The Souvenir Book contains the official introductions to the Guests of Honour, articles about Finnish science fiction and fantasy literature, and information about the Hugo Awards and the history of Worldcon. This publication is a great place to advertise, as many members keep Worldcon Souvenir Books long after the events themselves, as treasured mementos.

For advertising rates for full page to ⅛ page, please see our rates sheet. Please contact us for more information about other sizes and about the inside front and back covers.

The deadline for reserving advertisements in the Souvenir Book is 26 June, with copy due by 29 June.


Progress Report 5

Worldcon 75 has already published four Progress Reports containing information about the preparations for the convention, Finland and Finnish science fiction and fantasy fandom.

Before the convention we will publish one more Progress Report. Progress Report 5 will be published exclusively online, with direct distribution to all of our members and with a copy available on the convention’s web site. Progress Report 5 will contain practical information about travelling to and around Finland, and is aimed especially at our international members.

Progress Report 5 will be published 24 June. The deadline for both reserving advertisements and for providing copy is 7 June. For advertising rates for Progress Report 5, please see our rates sheet.

For more information about advertising and this publication, contact vesa.sisatto@worldcon.fi.


Programme Book

The programme book will be presented to all members on arrival at the convention. A pocket-sized publication containing the convention programme, the programme book will be carried by many of our members throughout the event. Advertisement prices are negotiable; the back cover will be sold to the highest bidder.

If you would like to advertise in the Programme Book, please contact us at advertising@worldcon.fi. The deadline for reserving advertisements is 26 June, with copy due by 29 June.


Restaurant Guide

The Restaurant Guide is an A5, full-colour publication that will be presented to all members on arrival at the convention, and also published online. The Guide will present and review more than 100 restaurants and bars in Helsinki, and is certain to be consulted throughout the convention by our members.

The deadline for reserving advertisements in the Restaurant Guide is 26 June, with copy due by 29 June. For advertising rates, please see our rates sheet.


Giants at the End of the World – A Showcase of Finnish Weird – Anthology

Worldcon 75 will publish an anthology of Finnish science fiction and fantasy short stories in English. In addition to wonderful writers whose work is not yet well known outside Finland, almost all internationally noted Finnish writers of speculative fiction are represented in the anthology. The anthology also contains a number of previously unpublished short stories. There is limited space for advertising at the end of the publication.

The deadline for reserving advertisements in the anthology is 26 June, with copy due by 29 June. For advertising rates, please see our rates sheet. The back cover is also available; note that the size of a back cover ad is at most 50% of the back cover. Please contact us for more information about the price.


Other cooperation and sponsorship opportunities

We welcome proposals of other forms of cooperation and sponsorship relevant to the nature of our convention.


Advertising rates and specifications

Advertiser classes:

  • Pro – The professional rate applies to a professional publisher or organisation that either (1) provides at least a quarter the income of any one person or, (2) is owned or published by any entity which provides at least a quarter the income of any of its staff and/or owner.
  • Semi-Pro – The semi-pro rate applies to a publication or organisation that does not meet the above requirements, providing less than a quarter of a person's income, but where the publisher does pay for submissions and/or pays their staff, or the publication is only available for paid purchase.
  • Fan – The fan rate applies to a non-profit organisation that runs a convention or event, usually, or is a hobbyist publication that does not pay staff or contributors.

Rates: Our rates sheet details all of the rates for the publications above in both Euros and US Dollars. Please note that the US Dollar rates include an allowance for currency fluctuations and conversion.

Spec sheets – technical specifications for advertising copy:


Additional information and to reserve advertising space

All the information above is also available in Finnish in our Finnish media pack.

For additional information about any of the above, and to reserve space for your advertisement, please contact advertising@worldcon.fi.

You may also contact our sales representatives directly:

International ad sales:
Pam Burr (English)
pam.burr@worldcon.fi

Finnish ad sales:
Harri Miekka (Finnish)
harri.miekka@worldcon.fi

Finnish ad sales:
Vesa Sisättö (English/Finnish)
vesa.sisatto@worldcon.fi
p. +358 50 534 7747